EDTECH · PROVEN RESULTS

EdTech City Domination: Pune & Hyderabad

Strategic key junction coverage delivering 3× enquiry lift within the campaign period. A proven OOH playbook for EdTech brands.

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Pune · FC Road · University Circle · MG Road

Hyderabad · HITEC City · Gachibowli · KPHB

proven success

3× Enquiry Lift in 4 Weeks

How a leading EdTech brand dominated Pune & Hyderabad's key junctions to achieve exceptional results.

3×

Enquiry Lift

Increase in student enquiries during campaign period

65+

Key Junction Hoardings

Premium locations across Pune & Hyderabad

ROAS

Return on ad spend achieved

strategic city selection

Why Pune & Hyderabad for EdTech?

Pune — the "Oxford of the East" — is home to over 500,000+ college students across premier institutions like SPPU, Fergusson, Symbiosis, COEP, and MIT. Hyderabad's HITEC City and Gachibowli house 300,000+ tech students and young professionals actively seeking upskilling opportunities.

These cities have the highest concentration of aspirational youth in India — making them the perfect launchpad for EdTech brands targeting competitive exam prep, upskilling, and professional certification audiences.

800K+

Students in Pune

500K+

Young Professionals in Hyderabad

Pune and Hyderabad city skyline EdTech audience

key junction coverage

Domination at High-Impact Locations

Strategically placed hoardings at the most frequented student and young professional corridors

Pune FC Road student junction with billboard

Pune · Student Hub

35+

Key Junction Hoardings

FC Road: 500K+ daily footfall · Fergusson, Modern, ILS colleges
University Circle (SPPU): 100K+ daily student traffic
MG Road & Deccan: Commercial & educational hub
Kothrud & Karve Road: MIT, COEP catchment
Hinjewadi IT Park: Young professional audience

Daily Impressions: 1.2M+

Target Audience: College students · Young professionals

Hyderabad HITEC City tech corridor with billboards

Hyderabad · Tech Hub

30+

Key Junction Hoardings

HITEC City: 1M+ daily tech commuters
Gachibowli: Microsoft, Amazon, Google campuses
Madhapur & Kondapur: Startup & corporate hub
KPHB & Miyapur: Residential & student catchment
Ameerpet: Coaching hub with 200K+ daily footfall

Daily Impressions: 1.1M+

Target Audience: IT professionals · Upskilling seekers

the playbook

Strategy That Delivered 3× Enquiry Lift

High-Dwell Time Locations

Junctions with 10-15 second dwell time at traffic signals — ensuring message retention.

QR Code Integration

Each hoarding featured QR codes leading directly to course enquiry forms.

Hyperlocal Messaging

City-specific creatives referencing local colleges, landmarks, and success stories.

4-Week Sustained Presence

Optimal duration for EdTech purchase consideration cycles and multiple exposures.

campaign results

The Numbers That Speak for Themselves

Enquiry Lift +200%

Brand Recall (Aided) +67%

Website Traffic (Organic) +142%

"The OOH campaign in Pune & Hyderabad exceeded our expectations. The 3× enquiry lift validated our investment in key junction dominance." — CMO, Leading EdTech Brand

Campaign in Action

Real hoardings from the Pune & Hyderabad EdTech domination campaign

FC Road, Pune

500K+ daily footfall · Student hub domination

HITEC City, Hyderabad

1M+ daily tech commuters · IT corridor

University Circle, Pune

100K+ daily student traffic · SPPU catchment

replicate this success

Ready to Dominate Your Target Cities?

Let us build a customized EdTech OOH campaign for your brand. We'll identify the highest-impact junctions in your target cities and deliver measurable enquiry lift.

Custom city selection · Pune, Hyderabad, or any Indian city
Key junction analysis & traffic data
Creative design with QR code integration
Real-time enquiry tracking & campaign analytics

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Get a customized OOH plan for your EdTech brand.

Dominate Your EdTech Market with Proven OOH Strategy

Join leading EdTech brands who've achieved 3× enquiry lift with our key junction coverage.

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